Sustainability. Ethics.
Inclusivity. Responsibility.

Monday 19th January 2026
Symposium 10am – 6pm
Networking from 6pm
London Canal Museum
Green Business Tourism Scheme – Silver Award.
Speakers & Panels
Scroll down to view the sessions, panels, and speakers.
SUPPORTERS OF A BETTER WORLD:
For a Better World
The BGTW Better World Symposium is our forum for discussion and debate. For questions and solutions. A series of sessions and inspiring talks, all striving towards a Better World for travel media and tourism businesses, with conversations around sustainability, responsibility, ethics, and inclusion. It’s not about the buzzwords, but about the results and where they converge.
Building on the first edition, this year we invite you to join the BGTW’s Better World Symposium’s conversation. A limited number of non-member tickets are now on sale.

Tickets
- BGTW Members: Complimentary
- Non-BGTW Media: £50 (can be offset against the new member joining fee, if application is successful, for up to three months )
- Industry Tickets (PRs, DMOs, etc.): £69+ VAT
Questions? Email daniel.clarke@bgtw.org
Schedule & Sessions
Please click the blue session title link to view additional details, panellists, and the session synopsis.
Please note that all times are approximate and exclude comfort breaks.
9:40 – Coffee Reception
An introduction to Oulu2026
10:00 – Symposium Welcome
10:15 – Panel: What will travel storytelling for a Better World in 2026 look like?
with Chris Coe, Karen Edwards, Shafik Meghji, and David Lindo
“Field Notes” Conservation conundrums
with Charlie Hamilton James (Video)
11:15 – Panel: How can your words, work and imagery be more inclusive?
with Rashmi Narayan, Uwern Jong, Debbie North, Shebs Alom
12:15 – Panel: Can luxury travel pioneer ESG initiatives?
with Alicia Sheber, Heather Thorkelson, Ricardo Moreira, and Paul Brackley
13:10 – Networking Lunch
Supported by Minimal Impact Expeditions
14:00 – Panel: Positive, community-friendly approaches to tourism storytelling
with Emma Gregg, Holly Tuppen, Flavio Zappacosta, Sue Watt
“Field Notes” Conservation storytelling for Sea Change
with Pippa Ehrlich (Video)
15:00 – Panel: Money! How can the industry be sustainable if our income and tourism budgets aren’t equitable?
with Meera Dattani, Sophie Ibbotson, Abi Best, and Jem Collins
16:00 – Panel: Could that become your new sustainable niche or next feature?
with Nathan James Thomas, Sarah Rodrigues, Caroline Mills, and Holly Budge
17:00 – Closing Keynote: Solutions-led Storytelling
with Juliet Kinsman
in partnership with The Datai Pledge
18:00 – Networking Drinks
All attendees are invited to join the BGTW’s “New Year’s” mingle.

A WELCOME COFFEE FROM

We are living an unforgettable Capital of Culture year 2026 with the aim of creating a positive, lasting impact on our region. Our goal is cultural climate change. We expand the perception of seeing and experiencing culture. We feed creativity and new development, and build a more sustainable and open Europe and world for all.
Panels & Speakers
Panel: What will travel storytelling for a Better World in 2026 look like?
We’ve all seen the plethora of best-of lists and trend reports, but what is the reality for travel media in 2026? AI is unavoidable, buzzwords greenwash multiple marketing releases, and sustainability is becoming a scalable selling point – but does it always translate on the ground?
In this panel, BGTW authors, writers and photographers will discuss their thoughts, concerns and ideas for the year ahead through a mindful lens, setting the stage for the deeper-dive panels to follow. One thing is clear in 2026: in an age of AI slop and SEO, storytelling has never been more important.
Panelists:

Chris Coe
(BGTW Moderator)
BGTW Chair & Travel Photographer of the Year (TPOTY) Founder
Read Full Bio
Chris is a professional photographer with over 30 years experience, photographing landscapes, people, travel, wildlife, architecture, interiors and more around the world. He also mentors up and coming photographers on a one-to-basis, through TPOTY and through Eye for the Light. His work is commissioned for advertising and editorial projects, but is increasingly taking on both conservation-related projects. He has shot over 50 travel and coffee table books and undertaken commissions for both multinational companies and smaller ones. His images have been widely published in newspapers, magazines and books. Chris has also written several books on photography and runs events and workshops, both in the UK and overseas. He has lectured for a range of companies including Fujifilm, Adobe and Apple and presented photographic features for TV.

Karen Edwards
(BGTW Panellist)
Responsible Travel Writer
Read Full Bio
Karen is a writer and editor of 20+ years, specialising in responsible travel and sustainability. She currently writes for titles including High Life, JRNY, Metro, Time Out and Wanderlust and is the author of The Responsible Traveller – a book that shares insights and tips on how travellers can reduce their social and environmental impact.

Shafik Meghji
(BGTW Panellist)
Author & Journalist
Read Full Bio
Shafik is an award-winning travel writer, journalist and author specialising in Latin America. The co-author of more than 45 guidebooks, his bylines include BBC Travel, National Geographic Traveller, Wanderlust, Lonely Planet and Geographical. Shafik’s first book, Crossed Off the Map: Travels in Bolivia, was shortlisted for the Edward Stanford Travel Book of the Year in 2023. His new book, Small Earthquakes: A Journey Through Lost British History in South America, is out now.

David Lindo
aka The Urban Birder
(BGTW Panellist)
Broadcaster, Writer, Educator and Bird Tour Leader
Read Full Bio
David’s mission as The Urban Birder is to engage city folk around the world with the environment through the medium of birds. He is an accomplished speaker delivering talks for live and online audiences all around the world. The venues have included bird club meetings and bird watching festivals across the globe to presentations to government bodies, music festivals and deliveries to corporations and institutions. He has written countless articles on urban birds, urban bird conservation and wildlife in general for many publications, magazines and websites and has also written the forewords to several books.
David is a regular television and radio presenter being featured on the BBC, ITV, Channel 4 in the UK as well as other TV and radio channels around the world including CBS in the United States. He was recently named as the 7th most influential person in wildlife by BBC Wildlife Magazine. In 2020 was shortlisted for the Professional Publishers Association (PPA) Columnist of the Year Award and in 2024 he was shortlisted for the Wainwright Prize for Nature Writing for Children. He has sat as a judge for the prestigious Wildlife Photographer of the Year 2021 and since 2021 for the Bird Photographer of the Year. David is a Fellow of the International League of Conservation Writers and a member of the British Travel Writers Guild. In 2021, he was awarded the prestigious HH Bloomer Award by the Linnean Society of London and there is a play based on his life as The Urban Birder currently being staged by Wroclaw Contemporary Theatre, Poland. David is the author of The Urban Birder (Bloomsbury) 2011, Tales From Concrete Jungles (Bloomsbury) 2015, #Urban Birding (Kosmos) 2018, How To Be An Urban Birder (Princeton/WildGuides) 2018; and children’s books The Extraordinary World of Birds (DK) 2022 and Fly (Magic Cat Publishing) 2024.
“Field Notes” Conservation conundrums (video)
Charlie Hamilton James is a renowned National Geographic photographer and wildlife filmmaker, who won a BAFTA as Director of Billy & Molly: An Otter Love Story. His latest project, ‘End Times’, is a powerful and brutal comment on the state of our planet. Website

Panel: How can your words, work and imagery be more inclusive?
The best way to ensure our industry becomes more inclusive? Ask publications to platform diverse voices to support our colleagues. But that doesn’t mean all travel writers and media can’t be mindful of how to make their work more inclusive, including accessibility, religious considerations, solo women travellers, and the LGBTQIA+ community. We’ll unpack what “inclusivity” actually means today, share ideas on what is and isn’t appropriate to pitch as an ally, and discuss what more needs to be done across the industry.
Panelists:

Rashmi Narayan
(BGTW Moderator)
Travel Writer
Read Full Bio
Rashmi is a London-based, award-winning journalist with an insatiable curiosity and a passion for lifelong learning. Her work spans leading national publications, including The Times, The Daily Telegraph, The Guardian, National Geographic Traveller, and The Independent, as well as numerous specialist trade titles. Rashmi’s writing reflects her deep interest in gastronomy, sustainability and history, exploring the intersections between culture, environment and the way we eat.

Uwern Jong
(Guest Panellist)
Editor-in-Chief of OutThere & Icons of Inclusion Founder
Read Full Bio
Uwern is Experientialist®-in-Chief of OutThere, the multi-award-winning luxury and experiential travel magazine and media brand rooted in values of diversity, discovery and discernment. A storyteller at heart and strategist by trade, he co-founded OutThere to champion authentically inclusive, underrepresented and narrative-led travel stories. Under his leadership, the brand has grown into one of the most respected independent voices in luxury travel.
With over two decades of experience in tourism marketing, publishing and brand storytelling, Uwern works with the world’s most forward-thinking destinations and hotels to help them meaningfully engage with today’s culturally curious, affluent and ever-diverse traveller. Uwern was named Luxury Travel Writer of the Year at the 2025 TravMedia Awards and recently appeared on Walpole’s “50 Most Influential People in British Luxury” list for the second time.
A recognised industry thought leader, Uwern founded Icons of Inclusion, a global conference advocating for representation, personalisation and purpose in travel. He also spearheads the LGBT+ Travel Symposium series and OutThere’s not-for-profit Experientialist® Awards, which spotlights authenticity and innovation, while giving back to those redefining luxury with impact. Beyond OutThere, Uwern is co-founder of StockholmLGBT, a private-sector initiative promoting LGBTQ+ travel to the Swedish capital in partnership with the city’s tourism board. He also leads the Tourism Authority of Thailand’s GoThaiBeFree platform – one of the world’s most successful LGBTQ+ tourism campaigns – and has developed the global LGBTQ+ strategy for Small Luxury Hotels of the World. Additionally, he heads up the diversity conference at World Travel Market (WTM), the world’s most influential travel trade show. www.outthere.travel | @outtheremag | @uwern

Debbie North
(BGTW Panellist)
Writer, Disability and Access Ambassador for the Countryside, &
Founder of Access the Dales
Read Full Bio
Debbie is an accessibility advocate, motivational speaker, and author based in Yorkshire. After being forced into early retirement due to spinal degeneration, she turned her passion for the outdoors into a mission to make the countryside accessible for all. Debbie co-authored In the Spirit of Wainwright after completing the UK Coast to Coast trek in an all-terrain wheelchair, and has written several books about walks without stiles. She founded the charity Access the Dales to provide opportunities for disabled people to get outside and enjoy the countryside. She is a sought-after speaker and serves as a Disability and Access Ambassador, Get Outside Champion, and Ramblers UK ambassador. She is a regular contributor to Travel Begins at 40, an online magazine for individuals seeking travel adventure.

Shebs Alom
(BGTW Panellist)
Presenter, Writer & Editor
Read Full Bio
Shebs is highly respected for his broadcasting, writing, and podcasting, and he stands at the forefront of promoting diversity and inclusion (DEI) in the travel industry. He leverages his platform to champion underrepresented destinations and narratives. As a director of the travel magazine Voyagers Voice, he drives this publication’s inclusive mandate, commissioning diverse stories that range from exploring the underground lesbian scene in Saudi Arabia to unexpected destinations and perspectives in Syria. Shebs is a leading authority that caters to the needs of Muslim travellers, in recent times, writing about how the industry can be more inclusive of their needs. This expertise is a central theme in his writing for platforms including Adventure Travel Network. Major media outlets, including the BBC, The Express, Marriott Bonvoy and Travel Weekly, have featured Shebs’ work and commentary. He is dedicated to inspiring a more representative and thoughtful approach within the sector.
Panel: Can luxury travel pioneer ESG initiatives?
Is ‘sustainable luxury’ an oxymoron? In this panel, aspiration meets action as experts from expedition cruise ships, an environmental consultancy, and hotels and restaurants share how technological innovations and new ways of thinking are improving tourism. Luxury travel and hospitality that’s been thoughtfully planned from the outset can enrich ecosystems, encourage biodiversity, champion cultural conservation and strengthen locals’ wellbeing.
Rooted in circularity and community empowerment, the right measurable solutions are changing the way we, and our readers, will enjoy travel and hospitality in the future. However, substantial investment is required to fund ‘proof of concept’ ideas that will lead to benefits for our wider society. There are plenty of visionary changemakers and reasons to be optimistic, but it’s vital we ask hospitality businesses the right questions to inform, not just inspire.
Panelists:

Alicia Sheber
(BGTW Moderator & Better World Co-Organiser)
Travel & Hospitality Writer
Read Full Bio
Alicia’s travel writing career springs from earlier passions, including the interior design of international hotels and restaurants for studios in Denver, Colorado, and London, as well as numerous years selling wine, which sparked her interest in gastronomy. Formerly the international editor of Boutique Design magazine, she has also been a contributing editor for HOTELS magazine, writes regularly for Hospitality Design, and has been published in Starboard, Travel Ticket, Hospitality Interiors, SPACE, BEAST, and Hotel Investment Today, amongst others. She has also moderated conference panels in NYC, LA and London and judged awards competitions. Alicia strives to cover ESG topics in every article she writes.

Ricardo Moreira
(Guest Panellist)
Managing Director XCO2
Read Full Bio
Ricardo is co-founder and Managing Director of environmental and building services consultancy XCO2, the first practice to have been awarded CIBSE Building Performance Consultancy of the Year four years in a row. With both architectural and engineering backgrounds, and 25 years of experience in the industry, he is a firm believer in collaboration between disciplines and design integration for delivering building performance. Ricardo holds an MSc in Environmental Design and Engineering from UCL, where he received Commendation for his innovative research. He has also lectured at UCL, Imperial College and Central St Martins, and numerous hospitality conferences in Europe, Asia, North and South America.

Heather Thorkelson
(Guest Panellist)
Founder, Minimal Impact Expeditions + Polar Tracks Expeditions. Vice-chair, Polar Tourism Guides Association
Read Full Bio
“The future of luxury travel in the Arctic is rooted in purpose, protection and presence. ”
After more than 60 expeditions into the Arctic and Antarctica as a polar guide and CEO of her own polar cruise company,
Heather Thorkelson is now at the forefront of the polar tourism industry, launching the next generation of responsible polar
expedition ships.
Her company, Minimal Impact Expeditions will introduce low-impact voyages on a revolutionary near-zero carbon polar
expedition ship in late 2026. With zero-waste operations, solar sail technology, and hybrid electric propulsion, the 36-Passenger
Captain Arctic is designed with a light footprint to deliver a deeply responsive and responsible way to experience the world’s
most beautiful and sensitive environments.
Heather is an entrepreneur, founder of four companies, author of “No Plan B: A Handbook for Incurable Entrepreneurs and
Other Rebellious Souls”, and host of the AntArctic Stories Podcast. Her appearances always include engaging personal
anecdotes from her adventures in the Arctic and Antarctica. As an experienced podcast host, Heather is comfortable in
conversational interview settings, both as a remote guest and in-person. LinkedIn

Paul Brackley
(Guest Panellist)
Founder, Kinsfolk & Co
Read Full Bio
Paul Brackley is the Founder of Kinsfolk & Co, established with the vision of delivering
enhanced profitability through thoughtful excellence across luxury hospitality. With decades
of senior leadership experience, Paul has an award-winning track record spanning high-
profile launches, rebrandings and renovations, consistently driving strong commercial
performance while establishing world-class guest experiences.
His career includes senior roles with the Shangri-La Group, where he served as General
Manager and Director of its flagship London hotel at The Shard, as well as Managing
Director of The Beaumont in Mayfair. Paul has also held General Manager appointments
with Taj Hotels Palaces & Resorts and InterContinental Hotels Group, alongside senior
leadership roles at The Landmark London, Thistle Hotels plc., Millennium London Plc. and
The Savoy Group.
Adept at managing complex investor and stakeholder relationships, Paul brings a pragmatic
perspective on how well-funded luxury travel can be planned to enrich local ecosystems,
support communities and embed responsible practices from the outset.

NETWORKING LUNCH SUPPORTED BY:

Amid growing concern for fragile polar ecosystems, Minimal Impact Expeditions was created to set a new standard for low-impact travel.
As a division of Polar Tracks Expeditions, an award-winning agency staffed by experienced expedition guides, it builds on decades of expertise and deep regional knowledge. Founded by veteran polar guide Heather Thorkelson, the company is proudly female led and grounded in responsible exploration, expert leadership and meaningful environmental stewardship.
Launching their first voyages in 2026, Minimal Impact Expeditions offers a new standard of polar travel for guests seeking rare, high-comfort, low-impact experiences in pristine environments. Guided by a hand-picked team of naturalists, scientists and historians, each voyage adapts in real time to ice, weather and wildlife for truly exploratory landings. Central to the experience is the Captain Arctic, the world’s first modern near-zero-carbon luxury polar expedition ship; silent, vibration-free, wind- and solar-powered, electrically propelled and carrying just 36 guests for an intimate, minimal-impact journey.
Panel: Positive, community-friendly approaches to tourism storytelling
SEO, social media and AI have changed the travel media landscape, with low-quality content fuelling overtourism, gentrification and commodification of culture and nature all over the world, from Santorini to the Serengeti and from Barcelona to Byron Bay. It doesn’t have to be like this.
In this session, we’ll share some examples of high-quality features, publications and campaigns that champion sustainable cultural encounters and outdoor experiences. We’ll weigh up their positive impact on local people, wildlife and the environment, and discuss why the time is right for a sense of social responsibility to be woven into all destination reporting.
Panelists:

Emma Gregg
(BGTW Moderator)
Journalist, Author & Photographer
Read Full Bio
Award-winning journalist, author and photographer Emma Gregg has been a specialist in sustainable travel for more than two decades. She writes about responsible, eco-friendly adventures for the national press, travel organisations and major publishers including The Telegraph, National Geographic Traveller, Wanderlust and Rough Guides. Passionate about wildlife, nature, culture and conservation, Emma has a taste for the world’s wildest places, from rainforests to rivers. Based in the UK, she has visited all seven continents, and of the seven, it’s Africa that keeps calling her back. She also covers sustainable travel in the UK, Australia, the Americas and remote islands, worldwide, researching topics as diverse as flight-free weekends and experiences that support indigenous communities.

Holly Tuppen
(Guest Panellist)
Travel Writer & Sustainability Expert
Read Full Bio
Holly is a freelance writer and responsible travel expert who has specialised in sustainable travel since circumnavigating the world without flying in 2010. Former Editor of Green Hotelier, Holly now writes for the likes of The Guardian and The Times, as well as consulting on sustainability for hospitality and travel brands. She’s also Communications Manager for conservation-led travel organisation, The Long Run, and Project Manager for a new initiative, Wildlife Heritage Areas. Holly’s book, Sustainable Travel: The Essential Guide to Positive Impact Adventures, was published by Quarto Knows in 2021, and Slow Travel Family Breaks, by Bradt in 2022. Listen to It’s a Journey sustainability podcast, co-hosted by Holly.

Flavio Zappacosta
(Guest Panellist)
Antor Board Member & Head of ENIT UK
Read Full Bio
Flavio is a Board Member representing Antor (Association of National Tourist Offices and Representatives), and leads the operations for the UK and Ireland at ENIT, the Italian National Tourism Board tasked with promoting Italy as a top travel destination on behalf of the Italian Government. With twenty years of experience in the tourism industry, he has occupied various roles, from ticketing to event management, ultimately managing the London Office of the National Tourist Board. Despite the numerous challenges the travel sector has encountered recently, Italy has solidified its position as a premier destination for tourists from Britain and Ireland. The tourist board has been advocating for diversity and inclusion for several years, alongside promoting sustainable and responsible travel practices.

Sue Watt
(BGTW Panellist)
Travel and Conservation Writer
Read Full Bio
Over twenty years ago, Sue escaped her job as a business manager of a barristers’ chambers to travel across Africa for nine months. On her return, realising she could never work in an office again, she turned to travel writing to help feed her addiction to the wild places and wildlife of this beguiling continent. She’s been returning ever since, now as an award-winning travel and conservation writer specialising in Africa and published in leading UK newspapers and magazines, including The Times, The Telegraph, The Independent, BBC Wildlife magazine, Travel Africa magazine, JRNY and Wanderlust. Her passion has always been to tell the untold positive stories behind the safaris, highlighting the symbiotic relationship between tourism and conservation and their impact on community upliftment. Alongside her freelance work, Sue is now Conservation Editor for Travel Africa magazine and in November, won the Best Travel Writer award in the African Tourism Awards 2025
“Field Notes” Conservation storytelling for Sea Change (video)
Pippa Ehrlich is an environmental journalist specialising in marine science and conservation, and is part of the Sea Change Project. Pippa is the award-winning Director of My Octopus Teacher and Pangolin: Kulu’s Journey. Instagram

Panel: Money! How can the industry be sustainable if our income and tourism budgets aren’t equitable?
Budgets, whether commissioning or PR, can dictate the travel narrative. For travel media, stagnant pay rates and an ever-growing number of unpaid publications are making the industry unsustainable. And for destinations and PRs, budget cuts – or indeed no budgets – and SEO-chasing publications often shape which places receive coverage. Conversations and collaborating on solutions are the only way we will address these concerns.
In this panel, we will discuss the funding, resources, and solutions available to the media to ensure they can continue doing what they love. In what ways can PR agencies and freelancers work better together to support the industry? How can World Bank funding and partnerships with organisations such as Travel by B Corp and the Conscious Travel Foundation help make the industry more equitable for destinations? From certifications to collaborative podcasts, this panel puts the often-avoided subject of money centre stage.
Panelists:

Meera Dattani
(BGTW Moderator)
Journalist & Executive Editor at Adventure.com
Read Full Bio
Meera is a freelance travel and culture journalist, and executive editor at award-winning website Adventure.com where she commissions and edits features from writers and photographers around the world. Focusing on community-led tourism, food/cultural heritage, soft adventure, and wildlife, her bylines include National Geographic Traveller, Wanderlust, BBC Travel, Condé Nast Traveller, Evening Standard, and the i paper.
She’s also involved in mentorship work for emerging/aspiring travel writers, awards judging, speaking/moderating on panels for organisations such as Women In Travel, IMM, Adventure Travel Networking and Destinations, and is the founder/host of TravelWritingWebinars which offers informal professional development for travel media professionals.

Sophie Ibbotson
(Guest Panellist)
Founder of Maximum Exposure & Travel Writer
Read Full Bio
Sophie is the founder of Maximum Exposure, a tourism development consultancy and PR company specialising in emerging destinations. She advises the World Bank and national governments, and has been Uzbekistan’s Ambassador for Tourism since 2019. As a writer, Sophie is the author of six guidebooks for Bradt Travel Guides and has contributed to titles by Lonely Planet, DK Eyewitness, and Insight Guides. Her next book, Oxus: Four Women, One River, a biography and travelogue about the River Oxus, will be published by Icon. You can also read Sophie’s writing in National Geographic Traveller, The Telegraph, Wanderlust, etc.

Abi Best
(Guest Panellist)
Managing Director at Lemongrass Marketing
Read Full Bio
Abi is Managing Director at Lemongrass Marketing and a recognised force in travel communications, bringing over 15 years’ experience working with leading tour operators, independent hotels and global tourist boards.
Her trusted leadership and strategic vision have helped cement Lemongrass as both a sustainability pioneer and an industry thought leader in travel PR. With deep expertise in award-winning hotel launches, global brand expansions and destination marketing, Abi is a sought-after consultant to some of the most respected names in travel. A specialist in bringing travel brands successfully to market, she builds long-term partnerships rooted in sharp audience insight, competitor intelligence and digital positioning.
At Lemongrass, Abi leads a team of 15 marketing and communications specialists delivering integrated Content, SEO and PR strategies for purpose-led travel brands. Under her guidance, Lemongrass became a certified B Corp in 2023 and produces an annual trend report exploring the future of travel and sustainability.
A frequent speaker and judge at major global industry events, awards and webinars—including PURE, ABTA, TTG and The Conscious Travel Foundation – Abi regularly shares her informed perspective on the evolving communications landscape. She is also an active member of Travel By B Corp, championing sustainable and ethical travel across the sector.

Jem Collins
(Guest Panellist)
Founder and Director of Journo Resources
Read Full Bio
Jem is the founder and director of Journo Resources, a social enterprise that provides free tools, resources, and advice to journalists at all stages of their careers. The site has helped hundreds of thousands of journalists since it was launched in 2016 and has campaigned fiercely for equality and representation within the journalism industry. For her work on Journo Resources, Jem has been awarded an NCTJ Awards for Excellence, the Women in Journalism Georgina Henry Award, IPSE’s Freelancer of the Year, the Sutton Trust Alumni Award, and more.
Jem is also an established freelance journalist, writing for outlet such as The i Paper, Metro.co.uk, Stylist, and others. She also runs All The Lidos, the UK’s most up-to-date resource on outdoor swimming pools in the UK, as part of her mission to swim in them all. She’s currently about three-quarters of the way there. Jem is also a long-serving trustee for the Student Publication Association
Panel: Could that become your new sustainable niche or next feature?
Is niching down and becoming an expert voice the future of sustainable, responsible and profitable travel writing? With more travel writers needing a secondary beat, be it in conservation, lifestyle or others, the answer would seem like yes.
In this panel, three writers will discuss how they have taken personal passions – spanning second-hand shopping, regenerative farming, and wildlife charity conservation – and turned them into features, reports and books, all with a link to travel, while making a difference. With insights on using trends, news and personal knowledge to spot and report on greenwashing, conservation and “easy win” sustainable steps, and their own paths to becoming go-to experts, we hope the conversation will inspire you to find a new angle to your responsible travel reporting.
Panelists:

Nathan James Thomas
(BGTW Moderator)
Author & Intrepid Times Editor
Read Full Bio
Nathan is the editor of Intrepid Times, the host of The Travel Writing Podcast, and the author of several travel books and numerous articles for publications ranging from Lonely Planet and Roads and Kingdoms to the New Zealand Herald and Success Magazine. Since 2014, Intrepid Times has encouraged readers to go beyond the tourist trail, to travel slower, to linger longer, and to ask more questions of the people they meet along the way. The Times described Nathan’s latest book, Untethered (Exisle Publishing), as ‘well written, full of good tips, and very clear about the ups and downs’ of the digital nomad life. Nathan is a citizen of New Zealand and the United Kingdom. He divides his time between London and a small village in western Poland.

Sarah Rodrigues
(BGTW Panellist)
Journalist & Thrifting Expert
Read Full Bio
Sarah is a Sydney-born freelance journalist, now living in London. Most of her favourite travel experiences have come from random encounters and conversations with strangers at flea markets and second-hand shops, which always feature in her plans, no matter where in the world she is. She holds an Advanced PADI and is passionate about reef conservation and responsible diving. She loves getting outdoors, exploring new destinations and having a bash at speaking different languages, but is too frequently incensed by the owl in Duolingo to master any of them.

Caroline Mills
(BGTW Panellist)
Author & Small Farm Owner
Read Full Bio
Caroline is the author of several travel guides including Slow Travel The Cotswolds, published by Bradt Guides since 2010. She writes often on subjects as varied as camping, food, farming, and the countryside throughout Europe, and has travelled flight-free for eight years. Aside from her work as a writer, Caroline has spent 30 years managing a small farm to organic principles in the Cotswolds with her husband. She has hands-on practice of conservation management including a designated wildlife site on the farm with responsibility for landscapes, protection, and sustainability. This long-term project is documented in her new nature writing and travel narrative, This Is Not My Land, published in January 2026.

Holly Budge
(BGTW Panellist)
Writer & How Many Elephants NGO Founder
Read Full Bio
Holly is a world-class adventurer, Everest summiteer, and the first woman to skydive Everest. She is a sought-after keynote speaker on risk, leadership, and the power of a growth mindset. Off the podium, Holly is an award-winning designer, the founder of How Many Elephants NGO and the visionary behind World Female Ranger Week. As a UN Women UK Delegate and recently voted ‘Female Thought Leader of the Year in Non-Profit’, she has spent over a decade championing female rangers, witnessing first-hand their profound impact on conservation, communities, and gender equality.
Her work has reached over 500 million people worldwide, earning high praise from Sir David Attenborough. She has raised over £500,000 for conservation, supporting 5,500+ female rangers and funding projects in 24+ countries across Africa, Asia, and South America. She recently launched Wildlife Positive Travel, offering immersive, on-the-ground experiences with ranger teams, led by Holly, that connect travellers directly with frontline conservation efforts in South Africa and Kenya .
Closing Keynote:
Solutions-led Storytelling
Juliet Kinsman, in partnership with The Datai Pledge

Juliet Kinsman brings a unique perspective to sustainability writing: with years as a travel editor and journalist, and as a sustainability copywriter, she shares tools for solving local and global challenges through the stories we tell. With 30 years’ experience spanning broadcasting, publishing, and sustainability consultancy, she challenges how the term “storytelling” has been co-opted by marketing departments — and now, how AI can generate copy in minutes without replicating human heart, genuine connection, authentic expertise or lived experience. At a time when distrust of AI-generated content is driving demand for authentic brand communication, Juliet advocates for stories that make people care and, crucially, act.
She particularly champions voices typically unheard — such as her work humanising migrants and the marginalised and offsetting ‘othering’ — leveraging what AI will never possess: trusted integrity and hard-earned authority. Juliet addresses journalism’s economic reality head-on: original creative writing isn’t adequately rewarded, so how can writers make the most of commissions? Her answer lies in ‘brand journalism’ — bridging authentic reporting with commercial sustainability while maintaining the same values and due diligence. By adding the magic of personal perspectives that convert understanding into genuine appreciation, journalists can demonstrate what solutions-led storytelling looks like, using their platforms not merely to report, but to inspire meaningful action.
Read Full Bio
Sustainability expert Juliet Kinsman shares stories to inspire impact as a journalist, speaker and consultant. Author of guidebooks, including The Green Edit: Travel (Ebury) and The Bucket List: Eco Experiences (Rizzoli), she was founding editor of Mr & Mrs Smith boutique hotel experts and the first Sustainability Editor for Condé Nast Traveller and editor of The London Standard’s sustainable travel platform and podcast series. Juliet’s values-driven approach to communications through her purpose-led non-profit consultancy, Bouteco, as a broadcaster, lecturer, and judge in industry awards makes her a trusted authority. Follow her on Instagram @JulietKinsman

BGTW BETTER WORLD SYMPOSIUM / SUPPORTED BY:

In 2020, The Datai Langkawi launched its environmental, community and conservation impact initiative, The Datai Pledge. It is founded on the belief that travel has the potential to be transformative; not only for the traveller but also for the host community.
The Datai Pledge was created on the premise of protecting biodiversity and supporting the local community of Langkawi, for today and the future. It comprises four pillars: Pure For The Future, Fish For The Future, Wildlife For The Future, and Youth For The Future, working to make the resort’s business operations more sustainable, and support marine life, terrestrial wildlife and local youth, respectively. For guests of The Datai Langkawi, The Datai Pledge aims to create educational experiences that inspire and uphold our collective role in responsible living on a wider global level.
The Datai Pledge’s vision is to integrate conservation and sustainability into the business operations, company ethos and guest experience of The Datai Langkawi and future properties, to protect and help regenerate the rich biodiversity and enable the local community to thrive. The Datai Pledge is working towards this goal by developing a robust programme with local non-governmental organisations, social enterprises and community partners. Elevating its aim to inspire positive impact across the industry and beyond, The Datai Pledge and The Datai Langkawi partnered with UN Tourism and the University of Oxford to support their development of a blueprint for an industry-wide Environmental, Social, and Governance (ESG) framework for sustainable tourism in 2024.






