BGTW Annual Gala Awards Dinner sponsorship packages

BGTW sponsorship packages provide coverage before, during and after the BGTW Annual Gala Awards Dinner. Here is what the BGTW provides for all sponsors – extra benefits, depending on the value of the sponsorship package chosen, are listed below:

Before the event

  • Publicity: ‘The British Guild of Travel Writers in association with [the Sponsor]’ appears in all publicity and all website information , pre- and post-dinner
  • Branding of the Sponsor for all pre-dinner literature and releases
  • Invitations to guests with information bearing the logos of the Sponsor and images
  • Article about the Sponsor on BGTW website before the dinner
  • Mailshot to our member database of 240 of Britain’s leading travel journalists to promote their client / product

During the event

  • Set three-course meal with red and white wine and still and sparkling water for all guests
  • Stage set themed to the Sponsor
  • Branding: The Sponsor’s images and logos will be projected throughout the evening on the screen during the dinner in rotation with the BGTW Awards
  • Social media run by TravelMedie.ie with a major Twitter and Facebook trending campaign for #BGTWAwards, carried across the #WTM and #WTMLDN hashtags for exposure to WTM delegates. In 2018 the BGTW had over 7.1 million impressions reaching 1.6 million accounts.
  • Awards Booklet given to each guest, or accessible online, with the Sponsor’s logos and images on the front and back covers.

Post-event and during WTM

  • Article on the BGTW website, either written by a BGTW member, or by the Sponsor and approved by the BGTW editorial team
  • Branding: The Sponsor will be included in all literature about the dinner produced on the BGTW website

Optional add-ons

  • Hospitality team in uniform / branded clothing to help the BGTW team during the evening
  • Table gifts / goody bags with themed items and publicity material
  • Raffle prize for the charity
  • Extra entertainment, i.e. solo performers, band, dancers etc.

Headline sponsor packages

Listed here are the extra benefits, depending on the value of the sponsorship package chosen:

Gold Sponsorship – £50,000

  • 20 complimentary tickets (two tables) in a prime location in the venue
  • Presentation: The Gold Sponsor will be showcased in a choice of one eight-minute presentation or different messages transmitted during the evening

Silver Sponsorship – £25,000

  • 10 complimentary tickets (one table) in a prime location in the venue
  • Presentation: The Silver Sponsor will be showcased in a three-minute presentation, or at different times for a continuing and evolving story

Bronze Sponsorship – £13,000

  • 6 complimentary tickets in a prime location in the venue
  • Presentation: The Bronze Sponsor is showcased during the evening with a two-minute slot (tying in with the Gold Sponsor)

Champagne Reception – £7,500

• 4 complimentary tickets for the Sponsor in a prime location


We retain the right to obtain multiple Silver Sponsorships and Bronze Sponsorships with the agreement of the Gold Sponsor.