Mastering Twitter: Guild seminar open to non members

Twitter has become the best way to keep up with the news as it happens, find sources, find an audience and even network online. It’s even been known to be fun. Do you use Twitter regularly? Do you want to get more out of it? The British Guild of Travel Writers is hosting an evening Twitter Seminar on Friday, 20th November. Led by two social media experts, our workshop will teach you the ins and outs of Twitter, including curating your stream and Twitter’s secret shortcuts. We will also look into social listening, and how companies use Twitter for research, along with the Twitter ads platform (not sure whether it’s worth paying for a Twitter ad?)
Whether you’re tweeting for a business, as a freelancer or just for fun, our Seminar will teach you how to make the most of one of today’s most popular social networks. A must for any Twitter user out there! Click here to sign up.

Seminar Description


– Curating your Twitter stream – Lists and Favourites
– Twitter’s secret shortcuts
– The good and the bad of hashtags
– Brands and Twitter – how brands use Twitter in different ways and why
– Social listening – how companies use Twitter for research
– Advertising – an overview of the Twitter ads platform
– Work and pleasure – how much of your life should you share?
– #Twitterchats
– Avoiding becoming the next Twitter villain
– Knowing your objectives and setting targets
– Twitter analytics
– Free tools to measure the effect of your tweets

Tutor Bios

Andy Jarosz2Andy Jarosz is a freelance writer who contributes regularly for National Geographic Traveller, Coast and Journeys magazines, as well as writing for several online publications. He has been active on Twitter for over six years (he has over 19K followers), and in that time he has made connections which have led to regular (paid!) work, made friends who he has gone on to meet in real life while travelling, and formed links across the travel industry which have led to a variety of opportunities, including his recent Digital Nomad collaboration with National Geographic Traveller. He has spoken at business forums and conferences about the potential benefits of Twitter for both individuals and businesses.

192b759Gemma Smyth is Digital Marketing Manager for the DK and Rough Guides brands and has four years’ experience working in social media marketing. Starting out managing social media accounts at Southbank Centre, the largest single-run arts centre in the world, Gemma moved to DK in 2013 where she leads social media strategy.

Date: Friday 20th November 2015
When: 6.30-9.30pm
Where: Queen Square, London. Closest Tube: Russell Square (full address details will be disclosed with ticket booking confirmation)
Price: BGTW members: £40. Non-BGTW members: £59 (inc. VAT, booking fee and refreshments)

How to book:

Please note tickets are non-refundable although they are transferable.


Roger Bray
By: Roger Bray Freelance travel writer/newsreporter