– Curating your Twitter stream – Lists and Favourites
– Twitter’s secret shortcuts
– The good and the bad of hashtags
– Brands and Twitter – how brands use Twitter in different ways and why
– Social listening – how companies use Twitter for research
– Advertising – an overview of the Twitter ads platform
– Work and pleasure – how much of your life should you share?
– Avoiding becoming the next Twitter villain
– Knowing your objectives and setting targets
– Twitter analytics
– Free tools to measure the effect of your tweets
Andy Jarosz is a freelance writer who contributes regularly for National Geographic Traveller, Coast and Journeys magazines, as well as writing for several online publications. He has been active on Twitter for over six years (he has over 19K followers), and in that time he has made connections which have led to regular (paid!) work, made friends who he has gone on to meet in real life while travelling, and formed links across the travel industry which have led to a variety of opportunities, including his recent Digital Nomad collaboration with National Geographic Traveller. He has spoken at business forums and conferences about the potential benefits of Twitter for both individuals and businesses.
Gemma Smyth is Digital Marketing Manager for the DK and Rough Guides brands and has four years’ experience working in social media marketing. Starting out managing social media accounts at Southbank Centre, the largest single-run arts centre in the world, Gemma moved to DK in 2013 where she leads social media strategy.
Date: Friday 20th November 2015
Where: Queen Square, London. Closest Tube: Russell Square (full address details will be disclosed with ticket booking confirmation)
Price: BGTW members: £40. Non-BGTW members: £59 (inc. VAT, booking fee and refreshments)
How to book: https://bgtw.org/the-guild-shop/
Please note tickets are non-refundable although they are transferable.