Biography

Travel writer, blogger and content creator, Lucy Ruthnum, is the solo travel expert and adventure enthusiast behind Absolutely Lucy. 

Lucy’s mission? To empower women to feel safe and confident to travel the world solo.
Her passion? Inspiring travellers to seek adventure, explore off-the-beaten track destinations – or to travel more popular destinations in a slower, more authentic and unique way.

Lucy’s vibrant, stop-the-scroll video content on social media reached over 6 million views in 2025. While Absolutely Lucy travel blog, which generates 360k annual page views, features in-depth guides on solo & adventure travel, road trips, festivals, gastronomy, arts & culture.

Lucy works with tourism boards, travel and lifestyle brands to capture destinations & products. Also a freelance journalist, and a member of the British Guild of Travel Writers, Lucy speaks at events, conferences and festivals. She featured on BBC1's Morning Live and Channel 5's Million Pound Motorhomes, and has been featured in high profile publications.

Contact Lucy for expertise in solo travel, solo female travel, adventure travel, slow travel, conscious travel, authnetic travel, hiking and trekking, outdoor travel, backpacking, budget travel, travel tips.

Recent & Upcoming Trips

Spain, Malaga, Norway, Asturias, Rotterdam, Netherlands, Arnhem, Nepal, Kyrgyzstan, India, Louisiana, Mississippi, Singapore, Grindelwald, Czechia, Brno, Ostrava, Albania, Montenegro, Bradford, Wales, Norfolk,

Destination Expertise

Central America, Southeast Asia, Australia, Germany, Guatemala, Mauritius, Azores, Madeira, Sri Lanka

Specialisms

Adventure Travel, Budget Travel, Festivals & Events, Hiking, Motorhome Travel, Road Trips, Solo Travel, Slow Travel

All fields are optional

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