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Biography
Multi award-winning travel writer, blogger and content creator, Lucy Ruthnum, is the solo travel expert and adventure travel enthusiast behind Absolutely Lucy. Lucy won Content Creator of the Year in the TravMedia Awards 2026.Lucy’s mission? To empower women to feel safe and confident to travel the world solo.
Her passion? Inspiring travellers to seek adventure, explore off-the-beaten track destinations – or to travel more popular destinations in a slower, more authentic and unique way.
Lucy’s vibrant, stop-the-scroll video content on social media reached over 6 million views in 2025. While Absolutely Lucy travel blog, which generates 745k annual page views. Lucy’s distinctive storytelling captures destinations through adventure, road trip itineraries, gastronomy, festivals and solo travel tips. Her new project, ‘Her-story’ celebrates women-led stories and showcases destinations through the female lens, telling the stories history would have us forget.
Lucy won Highly Commended for Blog Story of the Year in the Inspire Global Media Awards 2026, which celebrates positive impact storytelling, and has previously won Highly Commended in Travel at the UK Blog Awards 2016. Lucy is also a finalist for three BGTW Members’ Excellence Awards including Travel Blogger of the Year, Best Travel Blog Story and Diversity in Storytelling.
Mini-Portfolio Work Examples
Click for Media Kit & Previous Campaigns
Social media content:
- Singapore Stopover Campaign
- Brno Christmas Campaign
- Jet2Holidays x Visit Bergen Press Trip
- Turismo Asturias + Spain Press Trip
- Arnhem + Netherlands Press Trip
Blog content:
- Lukomir Village – Visiting Bosnia’s Most Remote Village (award-winning)
- The Sustainable Travel Guide to Albania (2026)
- 28 FREE Things To Do in Singapore
- The Perfect 3 Day Rotterdam Itinerary For First-Timers
- Arnhem, Netherlands: Plan the Perfect Weekend City Break (finalist)
- Wines of Priorat: Discover Spain’s Hidden Gem Wine Region
- 15 Best Things to Do in Lenzerheide, Switzerland in Summer
Press & Media
- ‘It Felt Like I Was Trespassing on the Privilege of Adventure Travel’ (finalist)
- 25 Reasons to Make Australia Your Next Vacation – Matador Network
- 7 Adventure Travel Ideas for Your Escape to Belize – Matador Network
- How Solo Travel Opened My Eyes to a New Way of Living – Much Better Adventures
- Is it Weird to Travel Solo While in a Relationship? – Much Better Adventures
- What I Wish I Knew Before Visiting the Azores – Much Better Adventures
- Cruise Lines Making a Big Impact – Navigate Magazine
- Is 2025 The Year of Solo Female Travel? – Explorer Magazine
- Luxurious Thailand resort fit for a king – Iliffe Publishing
Recent & Upcoming Trips
Spain, Malaga, Norway, Asturias, Rotterdam, Netherlands, Arnhem, Nepal, Kyrgyzstan, India, Louisiana, Mississippi, Singapore, Grindelwald, Czechia, Brno, Ostrava, Albania, Montenegro, Bradford, Wales, Norfolk,Destination Expertise
Central America, Southeast Asia, Australia, Germany, Guatemala, Mauritius, Azores, Madeira, Sri LankaSpecialisms
Adventure Travel, Art Galleries & Museums, Budget Travel, Culture & History, Ecotourism, Ethical or Responsible Travel, Festivals & Events, Food & Drink, Hiking, Indigenous Tourism, Motorhome Travel, Road Trips, Solo Travel, Skiing & Winter Sports, Slow Travel, WineSocial Media
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