Telling a compelling travel story in digital media

From blogs to social media, to podcasts and video, digital is where many of us now share our stories. But with competition for our attention, and content becoming ever more ‘optimised’, it can be a challenge to creative storytelling.

In this session Sarah Lee will highlight examples of successful stories and reveal how you can blend optimisation techniques with captivating storytelling to ensure you not only gain an audience but keep your them enthralled.