2026 ITA Longlist Merit Awards
Below is the awards’ longlist; any project not announced as an ITA finalist will receive a Merit Certificate.
Best UK Tourism Project
- Gorta – Swatragh’s Famine Story, Swatragh
- Jewry Wall Roman Museum, Leicester
- Kynren – The Storied Lands, Bishop Auckland
- Lost Shore Surf Resort, Edinburgh
- Museum of Homelessness (MoH), London
- Museum of Youth Culture, London
- Poole Museum Poole, Dorset
- Quentin Blake Centre for Illustration, London
- SailLink Dover, Kent
- Silver Raven – Tower of London River Tour, London
- The Inverness Castle Experience, Inverness
Best Europe Tourism Project
- Carsus Trail, Slovenia/Italy
- Cité du Cuir, Limoges, France
- Graz Uncovered, Graz, Austria
- Hoohooting Attic, New Palace Ostromecko Bydgoszcz, Poland
- Klaipėda Castle Tower, Klaipėda, Lithuania
- Loulé Rural, Algarve, Portugal
- Musée Mémoires 39-45, Calais, France
- Nederlands Fotomuseum, the Dutch National Museum of Photography, Rotterdam, The Netherlands
- Shackleton Experience Athy, County Kildare, Ireland
- ‘The Wolf Trail’ – 3,500kms – Six Countries Poland to Slovenia
- Troodos Observatory, Cyprus
Best Wider World Tourism Project
- Casa da Farinha Tapuio, Barreirinhas, Brazil
- Katien Ranger Patrol, Cat Tien National Park, Vietnam
- Maison Culturelle du Tapis, Marrakech, Morocco
- Museum of the Bamoun Kings/Musée des Rois Bamoun Foumbon, Cameroon
- Paradox Museum, Hyderabad, India
Winners, Finalists & Longlist Recognition
The three winners were announced at the BGTW Gala Dinner on 2 November in central London, on the eve of World Travel Market. However, given the ITA’s purpose of raising awareness of lesser-known tourism projects worldwide, the remaining finalists will receive a ‘Finalist’ certificate, while the other tourism projects nominated but not on the shortlist will receive a ‘Merit’ certificate.
