SEO (search engine optimisation) is an acronym that’s becoming increasingly relevant to the day-to-day realities of travel journalism. Often considered a topic of use only to bloggers, SEO actually plays a fundamental role in much of the industry, as publications increasingly move online and look to harness Google to bring them readers and revenue.
In this talk, Steph Dyson, whose own travel website Worldly Adventurer received close to a million page views last year, will show how SEO plays a part in everything from the commissioning process to improving the visibility of your own professional website or blog (and thereby increasing the chances an editor will stumble across you when searching for writers).
She’ll provide examples of tools you can use for everything from keyword research to trend analysis and on-site SEO optimisation, all of which she uses on a daily basis for clients across industries in her role as SEO Content Manager for digital marketing agency Dark Horse.
It promises to be a revealing, insightful webinar, and the latest in our BGTW Talks Travel series. We welcome questions in advance to give Steph an idea of what attendees are looking for. The Chat will be open and we’ll leave 15 minutes for a Q&A at the end. When you register, there will be a link to a Google form to help Steph gather a little more information about participants’ levels of knowledge around SEO and tailor the webinar accordingly.
Can’t attend on the day? Register anyway and you’ll receive a recording to watch back anytime.
More about Steph Dyson
WHEN: Tuesday 1st December 2020
TIME: 6.30pm-7.30pm BST
WHERE: Via Zoom
PRICE: Free to BGTW members (contact the Secretariat) or £6 (including booking fee and VAT) for non-members, including post-event recording.
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About BGTW Talks Travel
BGTW Talks Travel discussions are part of a series of online events to bring people together and help our members and other travel professionals move forward. By connecting leaders in the world and featuring the latest travel opinion and developments, we help keep you at the forefront, creating and innovating.
The event is free to all BGTW members. (Get in touch with the Guild secretariat to sign up.)
Non-members are welcome to attend for a minuscule sum of £6 (including booking fee and recording). Click below to get your ticket!
Can’t make it on the day? If you register for the session, you will also receive a recording/link to the presentation afterwards.