Perfect your pitching technique

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£6.00£11.00 inc. VAT

Want to get better at pitching? Join travel editors Cathy Adams, Sophie Lam, Lucy Thackray and Laura Jackson as they discuss the art of a good pitch with chair Meera Dattani.

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Do you want to improve or refresh your pitching technique? We all know there’s no one answer, but you can increase your chances by doing (and not doing) a few things.

We’ll talk about what makes a good pitch, how to get it noticed and why your email doesn’t get a reply. We’ll discuss best-practice for ‘chasing’/following up’ in a world of stuffed inboxes and how to ask for more money. Plus, anything else that freelancers talk about, but don’t, can’t or are too worried to ask editors.

It will be a frank, open debate with four UK travel editors, going beyond the usual (albeit important) tips of ‘Read the publication first’ and ‘Check we haven’t covered that idea recently’.

Feel free to send questions in advance to [email protected] – we want to ask the questions that you want the answers to! During the debate, the chat box and Q&A will be open too.

Note: While the editors will cover pitching to their specific publication, this event is about how to perfect your pitch in general, drawing on their years of experience as commissioning editors across numerous publications.

BGTW Talks Travel: Perfect your pitch technique
Thursday 24th June 2021
Time: 16:00-17:15 BST
Where: Via Zoom
Price: Free to BGTW members (contact Benita/the Secretariat) or £6 including booking fee and recording for non-members.

About BGTW Talks Travel events
The event is free to all BGTW members.
Non-members are welcome to attend for the small sum of £6.

You can also purchase past events from our webinars page (Guild members can access the video library in the members’ section).

Can’t make it on the day? If you register, you’ll receive a recording/link to the discussion (usually within a week).

How do I join a BGTW Talks Travel webinar?
Once you’ve purchased a ticket, you’ll receive a confirmation email. Please register for the Zoom link when you get this. At the time of the webinar, click on the Zoom link — you can join via the website or the desktop or mobile app. (Guild members, you will receive the Zoom link itself when you email Benita).

On the day: Once the panel is ready, you’ll be admitted to the room. You’ll see and hear the panel and can message in the Zoom chat, but you won’t be visible. Your name will be visible if you join in the chat.

Any questions, just email [email protected] Thanks.

Additional information

Speaker 1

Sophie Lam, travel editor, i paper

Sophie started her career in travel at The Independent in 2004 and became Head of Travel across The Independent, The Independent on Sunday, i and London Evening Standard in 2014. She's now travel editor at i, re-joining the title under new owners in 2017. Sophie oversees all travel content across print and digital and this year launched the itravel Staycation Awards.
Twitter: @SophieLamTravel

Speaker 2

Lucy Thackray, freelancer and former commissioning editor

Lucy was an in-house travel editor for 10 years, first at BA High Life and subsequently at The Sunday Times Travel Magazine. She now freelances for titles including The Independent, Family Traveller and TIME.
Twitter: @LucyInTheSky22

Speaker 3

Cathy Adams, head of travel, The Independent

Cathy is head of travel at The Independent, and formerly the Evening Standard. She used to live in Hong Kong which inspired a lifelong love of Asia. She likes second cities, airline food and absolutely no staycations.
Twitter: @Cathman

Speaker 4

Laura Jackson, BGTW member and editor of and

Laura’s first travel writing gig was a hotel review in 2003 for the Daily Express. Since then, Laura has worked at magazines and newspapers including Woman and Woman's Own, as well as several stints as a freelancer. In July 2018, Laura beecame editor of and in January 2019, of Laura is also a qualified secondary school teacher.
Twitter: @Journojacko


Meera Dattani events director, BGTW

Meera is a freelance travel journalist, co-editor of online travel magazine and co-founder of the Unpacking Media Bias newsletter, and currently works as both a freelance travel writer and commissioning editor.
Twitter: @no_fixed_plans

2 reviews for Perfect your pitching technique

  1. Anonymous

    Fantastic – informative, engaging and incredibly inspiring!

  2. Journo123

    So useful – thanks!

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